Backstory at retail. Gap decorates fitting room walls with its colorful roots (Chicago).

Backstory at retail. Gap decorates fitting room walls with its colorful roots (Chicago).

Backstory at retail. Vineyard Vines shares the history with shoppers (Chicago).

Backstory at retail. Vineyard Vines shares the history with shoppers (Chicago).

Made in Detroit. Shinola and the watch story on display at Nordstrom (Chicago).

Made in Detroit. Shinola and the watch story on display at Nordstrom (Chicago).

Made in Detroit. Shinola bike and watches at Neiman Marcus (Chicago).

Made in Detroit. Shinola bike and watches at Neiman Marcus (Chicago).

M2M time. The Italian way to customizing a Spring wardrobe (SFA Chicago).

M2M time. The Italian way to customizing a Spring wardrobe (SFA Chicago).

M2M time. Tis the season for crafting a custom suit (Nordstrom Chicago).

M2M time. Tis the season for crafting a custom suit (Nordstrom Chicago).

Welcome to DTLA. Former theater transformed into Urban Outfitters.

Welcome to DTLA. Former theater transformed into Urban Outfitters.

Welcome to DTLA. The Rialto is now home to Urban Outfitters.

Welcome to DTLA. The Rialto is now home to Urban Outfitters.

New Nordstrom. A “mini” mix of hot beauty products and trend-right items (at The Grove).

New Nordstrom. A “mini” mix of hot beauty products and trend-right items (at The Grove).

New Nordstrom. Beauty and products as seen through the eyes of one of the stylists (at The Grove).

New Nordstrom. Beauty and products as seen through the eyes of one of the stylists (at The Grove).