Fall campaign. Denim, Kate Upton, #expressjeans are the visual headlines for the new season.

Fall campaign. Denim, Kate Upton, #expressjeans are the visual headlines for the new season.

Fall campaign. Express presents Kate Upton as part of #expressjeans in store and online.

Fall campaign. Express presents Kate Upton as part of #expressjeans in store and online.

Man shop. The Bonobos Guideshop’s colorful chino bar as part of the new store in LA on La Brea. 

Man shop. The Bonobos Guideshop’s colorful chino bar as part of the new store in LA on La Brea. 

Man shop. The Bonobos Guideshop was recently unveiled in LA on LaBrea.

Man shop. The Bonobos Guideshop was recently unveiled in LA on LaBrea.

Sale signs. “Buy two, get one” at H&M in the new Downtown LA store.

Sale signs. “Buy two, get one” at H&M in the new Downtown LA store.

Sale signs. The t-shirt acts as the “sale billboard” at Zara in the new Downtown LA store.

Sale signs. The t-shirt acts as the “sale billboard” at Zara in the new Downtown LA store.

Summer signs. Gap uses “Hello Miami” to open new flagship with a social media campaign.

Summer signs. Gap uses “Hello Miami” to open new flagship with a social media campaign.

Summer signs. #94shadesofsummer at Sunglass Hut for the hottest colors in sunglasses.

Summer signs. #94shadesofsummer at Sunglass Hut for the hottest colors in sunglasses.

1-2-3 Experiences. The Polaroid Fotobar promotes simple photo creativity for customizing pictures. 

1-2-3 Experiences. The Polaroid Fotobar promotes simple photo creativity for customizing pictures. 

1-2-3 Shopping. Havianas for customizing flip-flops. 

1-2-3 Shopping. Havianas for customizing flip-flops.