Tom Julian for The Doneger Group

Products as decor in-store. Nike in Chicago uses basketballs and...

Sat, 25 May 2013 13:34:44 -0400

Products as decor in-store. Nike in Chicago uses basketballs and sneakers to create light fixtures on the main floor of this flagship.

Brand as store. Diptyque Paris uses signature candle holders to...

Sat, 25 May 2013 13:33:10 -0400

Brand as store. Diptyque Paris uses signature candle holders to create an artistic chandelier (located on N. Damen Ave.).

Techno Nike. An interactive display, screen +more for Fuelband....

Fri, 24 May 2013 10:49:41 -0400

Techno Nike. An interactive display, screen +more for Fuelband. A product designed with an athletic purpose.

Nike knows how to do heritage. The life of Air Jordan on display...

Fri, 24 May 2013 10:48:06 -0400

Nike knows how to do heritage. The life of Air Jordan on display in Chicago to introduce new ankle-zip techno style Air Jordan. Like being in a museum.

Tech entertainment. Each floor (a total of five) in the Burberry...

Thu, 23 May 2013 21:40:03 -0400

Tech entertainment. Each floor (a total of five) in the Burberry flagship uses video screens to tell a style and product story. The store’s facade also features a light-up “plaid” exterior for nighttime fun.

Tech touch. In-store at Burberry Michigan Ave., the salespeople...

Thu, 23 May 2013 21:36:52 -0400

Tech touch. In-store at Burberry Michigan Ave., the salespeople use iPads to engage, inform, interact with shoppers.

Artful dressing. Barneys Chicago colorizes a wall to mimmick...

Thu, 23 May 2013 21:32:07 -0400

Artful dressing. Barneys Chicago colorizes a wall to mimmick Lisa Perry’s graphic dress.

Graphic and artful for product and backdrop. ATT Chicago brings...

Thu, 23 May 2013 21:29:55 -0400

Graphic and artful for product and backdrop. ATT Chicago brings the art of David Cuesta to cool life for backdrop and a mobile case cover.

Dad’s Day and Nautica. Telling a Summer beach fun story...

Mon, 20 May 2013 21:50:45 -0400

Dad’s Day and Nautica. Telling a Summer beach fun story (rather than one about ties!) around NYC with an electronic billboard campaign. Cool swim focus for both Father and Son.

Time for a “Grad” focus at Brooks Brothers. Talking...

Mon, 20 May 2013 21:47:06 -0400

Time for a “Grad” focus at Brooks Brothers. Talking accessories, gifts, leather goods, grooming, fine jewelry and watches during this May selling season. BTW, Men’s Warehouse focuses on “prom” tux promos.

It’s a Swarovski Summer! “Passport” theme for...

Sun, 19 May 2013 20:49:57 -0400

It’s a Swarovski Summer! “Passport” theme for incentive purchasing…from online to in-store with a grand prize pay-off. Anyone for Acapulco?

Summer social media from Aeropostale. Teen-tailer engages with...

Sun, 19 May 2013 20:46:28 -0400

Summer social media from Aeropostale. Teen-tailer engages with pics for Instagram.

Talking social in Duane Reade. Loud and clear social headlines...

Fri, 17 May 2013 15:41:50 -0400

Talking social in Duane Reade. Loud and clear social headlines in store to keep one in-the-know.

Being social at Duane Reade. The Williamsburg branch uses...

Fri, 17 May 2013 15:39:56 -0400

Being social at Duane Reade. The Williamsburg branch uses “beer” as a draw for this hip hood. “Brew New York City” is their concept for an ale menu.

Sexy beach. Henri Bendel transforms the main floor into...

Wed, 15 May 2013 09:45:20 -0400

Sexy beach. Henri Bendel transforms the main floor into must-have beach displays of more than swim suits for this time of year…accessories, gadgets, tech toys, more.

Sexy sports. Victoria’s Secret thinks baseball season and...

Wed, 15 May 2013 09:42:33 -0400

Sexy sports. Victoria’s Secret thinks baseball season and a collection of logo products for the Mets.

Talking services. Topshop spells it out when it comes to all the...

Wed, 15 May 2013 09:34:20 -0400

Talking services. Topshop spells it out when it comes to all the perks for personal shopping and the stylist. Specialty retailers all have a spin on the personal stylist menu.

Talking stores! Uniqlo’s monitors headline weekly promos,...

Wed, 15 May 2013 09:29:00 -0400

Talking stores! Uniqlo’s monitors headline weekly promos, launches like National Geographic (pictured), “free” Friday nights at MoMa, Facebook campaign w Michael Bastian polos.

Tell a brand story with a bus. Kate Spade is all over NYC...

Mon, 13 May 2013 09:54:13 -0400

Tell a brand story with a bus. Kate Spade is all over NYC promoting her new store on Madison Ave. (it’s a flagship with almost 8,000-sq.-ft.).

So many ways to talk to women in NYC. Lord & Taylor uses NYC...

Mon, 13 May 2013 09:51:09 -0400

So many ways to talk to women in NYC. Lord & Taylor uses NYC Taxis (and so do other retailers like C. Wonder).